3090 Avena Road, Lompoc, CA 93436 Info@HealingHeartSanctuary.org (818) 406-7923

NBC, affiliates & news shows: You can make the difference!!

NBC Shelter Animals Count collage
Come on NBC, affiliates & news shows: Animal rescue groups need more of you now!
Continue to spread the word KSBY started: $1,000 grant + $500 per referral for rescue groups by April 30th.


Lompoc, California; April 22, 2016:  A Small Sanctuary with a Big Goal …. With just 7 days remaining … we need NBC to keep getting the word out NOW! Even small animal rescue groups which intake just a few dogs and/or cats can earn a $1,000 grant from Maddie’s Fund’s “Lap Up the Cash Program“ just for participating in the Shelter Animals Count national animal database initiative.  Plus, all participants can earn $500 for each group which lists them as the referral group and completes just 4 easy elements of registration.

Time is running short:  Healing Heart Sanctuary (HHS) wants to make sure that ALL rescue groups and shelters, especially the small ones, hear about this opportunity before it expires on Saturday, April 30th … and have a chance to earn referral grant monies for their own group.

Register Now for Shelter Animals CountIt starts with the $1,000 registration grant; and, for each group which lists Healing HEART Sanctuary of Lompoc, CA as their referring group and completes the registration requirements, HHS will receive $500 per referral while the registering group earns the $1,000 grant.

“We want to spread the word about this opportunity as $1,000 or more is a lot of money for smaller rescue groups, and can make a huge difference for them.  One of the best experiences in the world is when a smaller group says thanks for remembering them and including them, as that doesn’t happen often.  Then, they can start earning their own referral grant monies,” says HHS Executive Director Laura (Bradshaw) Roggendorf.  HHS is so committed to making sure other groups have the same opportunity they’ve had to earn referral grant monies, they’ve emailed over 2,000 groups in the United States, called hundreds, posted extensively on social media, gotten other groups to share, and have garnered local media coverage and are still going strong for this last week’s push inviting volunteers to join in.

NBC Shelter Animals Count collageBased in San Luis Obispo, CA, NBC affiliate KSBY provided coverage of the story which resulted in over 800 shares, driven by social media postings.  Interested NBC agencies and affiliates can contact the station for the spot via the NBC News Channel.  With over 164 million pets in homes in the United States (source: Shelter Animals Count website), helping animal rescue groups which help dogs and cats is a nationwide interest.

Healing HEART Sanctuary has already shared with many groups a mini-manual they created of what their group has been doing and provided calling lists to help any group which wants to help spread the word while earning $500 per referral for their own group (please note this element of the program is not included in footage so needs to be referenced directly).  There’s still time for groups to contact HHS to help speed up their own earning grant monies.

The Shelter Animals Count national database which groups will be participating in, is focused on promoting the importance of intake data collection. As membership increases, the database project will be able to measure progress across the animal welfare space on a national level, inspire life-saving collaboration and increased public engagement, and have a positive impact on pet homelessness in the future.  Once an initial baseline of data has been gathered, Shelter Animals Count will be able to provide comparative reports – including shelter and U.S. Census data through a Tableau® Software interface – by mid-2016. These reports will be viewable and sortable by the public on the Shelter Animals Count website to allow for community comparisons using variables such as population, education and income levels.

“We’re thrilled to be working in concert with Maddie’s Fund to help get the word out about their ‘Lap Up the Cash Program’. Not only are other small animal welfare nonprofits earning valuable grant funds to help animals in their care but we’re also helping source important data necessary to saving lives. The animals of Healing HEART Sanctuary also benefit every time a group or agency names us as their referring organization. It’s a win-win for the animals all around!” says Board Chairman, Shannon Asquith (MA in Philanthropy and Development)

With just 1 week left … NBC and affiliates … will you join us?  Interested in a local animal rescue contact participating in the program? Let Healing HEART Sanctuary know and they’ll connect you with one of their own contacts already working to spread the word and the Love.  Interviews also available via Skype, etc. 

About Healing HEART Sanctuary

Healing HEART Sanctuary‘s mission is to help heal injured/disabled rescue animals who in turn help to heal people.

Healing HEART Sanctuary works with domestic pets and farm animals and has helped dogs, cats, horses, cows, sheep, goats, rabbits, turtles, tortoises, and geckos to get back on their feet. The special needs animals of HHS have worked with children in foster care, referrals from the local mental health department, athletes from the Special Olympics, at-risk teen facilities and the Head Start program just to name a few.

Healing HEART Sanctuary is also dedicated to raising awareness of the able-ness of animals with disabilities while sharing information and collaborating with the public and other animal and people organizations.


Laurel Ley
Board Member
Healing HEART Sanctuary

(904) 571-6135 24/7
Email Laurel

About Shelter Animals Count

Shelter Animals Count is a collaborative initiative formed by a diverse group of stakeholders to create, steward and share a national database of sheltered animal statistics, providing facts and enabling insights that will save lives.


Tammy Fiebelkorn
Manager, Shelter Services
Shelter Animals Count: The National Database Project
(800) 405-2939
(505) 410-3884 direct line
Email Tammy

About Maddie’s Fund

Maddie’s Fund is a family foundation founded in 1994 by Workday co-founder Dave Duffield and his wife, Cheryl, who have endowed the Foundation with more than $300 million. Since then, they have awarded more than $172 million in grants toward increased community lifesaving, shelter medicine education, and pet adoptions across the U.S. The Duffields named Maddie’s Fund after their Miniature Schnauzer Maddie, who always made them laugh and comforted them during stressful business times when Dave was launching a startup software company. Maddie was with Dave and Cheryl from 1987 – 1997 and continues to inspire them today.

Maddie’s Fund is the fulfillment of a promise to an inspirational dog and the creation of a goal towards achieving a no-kill nation where all healthy and treatable shelter dogs and cats are guaranteed a loving home. #ThanksToMaddie